Use case · Ecommerce brands (D2C)

GPSR compliance for ecommerce brands & D2C sellers

Selling your own brand direct to EU consumers usually means wearing the manufacturer or importer hat — with the full obligations that come with it. SafeCart handles the compliance data and recall monitoring so a small team can meet GPSR without a compliance department.

If you run your own store on Shopify, WooCommerce or similar and sell under your own brand, the GPSR most likely treats you as the manufacturer (Article 9) or, for goods sourced from outside the EU, the importer (Article 11). Your listings must show manufacturer details and a Responsible Person, and you must monitor for recalls and act on them. SafeCart is built for exactly this: lean teams that need the obligations handled without adding headcount.

What the GPSR requires of ecommerce brands & d2c sellers

The obligations that come with your role under the EU General Product Safety Regulation.

Show manufacturer info in listings

Your product listings must display the manufacturer's name and contact details and, where relevant, the EU Responsible Person before the sale.

Appoint an EU Responsible Person

For products placed on the EU market you need an economic operator in the Union responsible for compliance tasks — assign and surface that per product.

Provide warnings & instructions

Supply the safety information, warnings and instructions consumers need, in the language of the country where the product is sold.

Monitor and act on recalls

Keep watch for Safety Gate notices affecting your products and run corrective action — including customer notices — when one hits.

How SafeCart helps

Turn the ongoing parts of compliance — traceability and recall monitoring — into something you manage from one dashboard.

Compliance data in one place

Store manufacturer identity and Responsible Person against every product and bulk-assign it across your catalogue instead of editing SKUs one by one.

Recall alerts for your range

SafeCart monitors the EU Safety Gate around the clock and tells you the moment a notice matches a product you sell.

Product Safety Passports & QR labels

Generate Product Safety Passports and QR labels that carry the manufacturer and safety information your listings and packaging need.

Export-ready listing data

Push compliant manufacturer and Responsible Person fields into your storefront and marketplace listings with structured exports.

Frequently asked questions

Does the GPSR apply to my small Shopify or WooCommerce store?

Yes. The GPSR applies to businesses of all sizes selling consumer products to EU buyers — there is no turnover threshold or small-seller exemption. If you sell to EU consumers, it applies to you.

Am I the manufacturer if I sell my own brand?

Usually, yes. Placing a product on the market under your own name or trademark makes you the manufacturer for GPSR purposes, with the full Article 9 obligations. If you source from outside the EU, you may also hold importer obligations under Article 11.

What do I need to show in my product listings?

Listings must include the manufacturer's name and contact details, the EU Responsible Person where relevant, and the warnings and safety information consumers need to use the product safely. SafeCart helps you store and export those fields per product.

Can a small team keep up with recall monitoring?

That is what SafeCart automates. Instead of checking Safety Gate by hand, it screens your catalogue continuously and alerts you on a match, then gives you a guided workflow to notify customers — so a lean D2C team can stay on top of it.

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Meet your GPSR obligations without the busywork

Bulk-assign Responsible Persons, monitor the EU Safety Gate 24/7, and run recalls from one place. Free plan, no credit card required.