Sales banned
Compulsory measure
Notified by Italy
Published 29 Oct 2026
SR/03103/26
Alyssa Ashley perfume banned from sale over chemical risk
EU authorities banned the sale of this product (Alyssa Ashley perfume) after it was found to pose a chemical risk. Here is how to tell if you have it, and what to do next.
How to identify it
- Product
- Eau de parfum.
- Brand
- Alyssa Ashley
- Barcode
- Batch / lot
- Not listed in the notice
- Made in
- Italy
- Category
- Cosmetics
Why it's dangerous
Chemical
According to the list of ingredients, the product contains 2-(4-tert-butylbenzyl) propionaldehyde (BMHCA), which is prohibited in cosmetic products. BMHCA may harm the reproductive system, may harm the health of the unborn child and may cause skin sensitisation.
The product does not comply with the Cosmetic Products Regulation.
What the authorities did
Measure
Ban on the marketing of the product and any accompanying measures
Type
Compulsory
Notified by
Italy
Source
EU Safety Gate notification
SR/03103/26
View official notice ↗
Last synced 29 Oct 2026, 16:15 UTC. SafeCart is an independent company, not an EU body. This page summarises the official notice, which is the authoritative record.