Destroyed
Compulsory measure
Notified by United Kingdom in respect of Northern Ireland
Published 9 Sep 2026
SR/02428/26
Brilliant Intelligent Machine Factory playmat ordered destroyed over choking risk
EU authorities ordered the destruction of this product (Brilliant Intelligent Machine Factory playmat) after it was found to pose a choking risk. Here is how to tell if you have it, and what to do next.
How to identify it

- Product
- Playmat with electronic button toys.
- Brand
- Brilliant Intelligent Machine Factory
- Barcode
- Not listed in the notice
- Batch / lot
- 1164
- Made in
- People's Republic of China
- Category
- Childcare articles
Why it's dangerous
Choking
The end of the arches of the playmat are small and prominent enough for a small child to put them in the mouth and choke.
The product does not comply with the requirements of the Toy Safety Directive.
What the authorities did
Measure
Destruction of the product
Type
Compulsory
Notified by
United Kingdom in respect of Northern Ireland
Source
EU Safety Gate notification
SR/02428/26
View official notice ↗
Last synced 3 Oct 2026, 01:15 UTC. SafeCart is an independent company, not an EU body. This page summarises the official notice, which is the authoritative record.