Stop of sales
Voluntary measure
Notified by Estonia
Published 30 Mar 2026
SR/00951/26
Pop Mart (COUNTERFEIT) soft toy withdrawn from sale over choking risk
EU authorities stopped sales of this product (Pop Mart (COUNTERFEIT) soft toy) after it was found to pose a choking risk. Here is how to tell if you have it, and what to do next.
How to identify it
- Product
- Light blue soft toy with a brown face that plays music and lights, in the shape of a Labubu-like monster. The product is counterfeit. Product sold online, in particular via www.osta.ee.
- Brand
- Pop Mart (COUNTERFEIT)
- Barcode
- Batch / lot
- 44006-2P2
- Made in
- People's Republic of China
- Category
- Toys
Why it's dangerous
Choking
The toy contains small parts (gold-coloured metal ring) that can easily detach. A small child may put them in the mouth and choke.
The product does not comply with the requirements of the Toy Safety Directive nor with the European standard EN 71-1.
What the authorities did
Measure
Stop of sales
Type
Voluntary
Notified by
Estonia
Source
EU Safety Gate notification
SR/00951/26
View official notice ↗
Last synced 3 Oct 2026, 01:45 UTC. SafeCart is an independent company, not an EU body. This page summarises the official notice, which is the authoritative record.