Rich Rich perfume withdrawn from the market over chemical risk
EU authorities ordered the withdrawal of this product (Rich Rich perfume) after it was found to pose a chemical risk. Here is how to tell if you have it, and what to do next.
How to identify it
- Product
- Set of two perfumes, 80 ml and 50 ml. Manufacturing date: 2025/05/25, Expiration date: 2030/05/24
- Brand
- Rich Rich
- Barcode
- Batch / lot
- Not listed in the notice
- Made in
- People's Republic of China
- Category
- Cosmetics
Why it's dangerous
According to the list of ingredients, the product contains 2-(4-tert-butylbenzyl)propionaldehyde (BMHCA - Lilial) and 3- and 4-(4-hydroxy-4-methylpentyl) cyclohex-3-ene-1-carbaldehyde (HICC), which are prohibited in cosmetic products. BMHCA may damage the reproductive system, harm the health of the unborn child and cause skin sensitisation, while HICC causes contact allergies.
What the authorities did
Source
Last synced 17 Oct 2026, 18:00 UTC. SafeCart is an independent company, not an EU body. This page summarises the official notice, which is the authoritative record.